Not in negotiation — but in sequencing, preparation, and decisions that compound against them long before buyers appear. Clarity changes that.
Core Principles
Most value is created before anyone calls it a sale.
Leverage is decided long before price is negotiated.
Deals don't fail on price. They fail on unpriced risk.
A closed deal and a good outcome are not the same thing.
By the time buyers are involved, options are already narrower.
The real problem
Buyers are repeat participants with dedicated deal teams, capital, and advisors paid to identify risk and price it against you. Most owners enter a sale process once — without a seller-side framework, without a clear picture of their real value, and without anyone whose sole job is protecting their outcome.
The Clarity Architect exists to close that gap. Not by replacing your banker or attorney — but by ensuring you enter every stage of the process with full awareness of where you stand, what it means, and what options actually exist.
See how outcomes are actually created →If a buyer has to guess, they guess conservatively. Every unclear answer becomes a discount, a holdback, or an escrow clause.
Founder urgency — financial, emotional, operational — is something experienced buyers recognize and use. Preparation is the antidote.
Bankers, CPAs, and attorneys each own a slice. No one is paid to protect the total expected value of your transaction.
Sequencing and structure determine outcome more than negotiation skill. By the time leverage narrows, many of those decisions are already behind you.
The outcome model
Most advisors optimize one. Almost none improve all three simultaneously. This is where leverage is created — or permanently surrendered.
Expected Value Model
Improving one variable creates linear gains. Improving all three simultaneously is how expected value is expanded — not merely preserved.
Variable 01
How strong and sustainable your earnings are — as a buyer will reconstruct them, not as your P&L currently shows them.
Variable 02
How confident a buyer feels about future earnings. Concentration, owner dependence, and uncertainty all compress this — often invisibly.
Variable 03
Whether the deal closes without falling apart. Strong LOIs collapse in diligence. Preparedness materially changes closing certainty.
How we work together
Each engagement is designed for a different stage of readiness. Most clients start with the Clarity Scan and move forward from there.
Foundation
Five seller education playbooks covering how buyers think, how deals fail, and what owners rarely understand before it's too late. The foundation for every other engagement.
Learn More →Entry Engagement
A buyer-calibrated diagnostic delivered in 48–72 hours. EBITDA normalization, indicative value range with three scenarios, and a full Risk Heat Map. The right first step before any conversation with advisors or buyers.
✓ Clarity Library included at no charge · Full refund guarantee
Get the Clarity Scan →Strategic Roadmap
A detailed strategic roadmap identifying the specific actions, sequencing, and timing that can materially improve your transaction outcome. Built on the Clarity Scan foundation.
Learn More →Direct Advisory · 6 Clients Max
90-day senior advisory engagement working directly with Todd. Comprehensive seller-side support through the full value creation and transaction preparation process. Renewable. Intake required.
Learn More →Is this right for you?
✓ This is for you if —
✕ This is not for you if —
Todd works directly with each client. If clarity could materially change your outcome, the right time to act is before the window closes.