Five playbooks. Everything sellers rarely know until it's too late.
The Clarity Library is the conceptual foundation for every other engagement. Five seller education playbooks covering how buyers think, where deals fail, and what the most expensive decisions look like before anyone recognizes them as such.
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Clarity Library™
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What's inside
Each playbook addresses a distinct dimension of seller education — what buyers look for, where value is lost, and what the preparation window actually requires.
What sophisticated acquirers are actually looking for — and how they reconstruct your business before they ever make an offer. Understanding buyer psychology is the foundation of seller preparation.
The real reasons transactions collapse — and it's rarely price. Diligence surprises, retrading, misaligned expectations, and structural issues that were preventable. What to understand before a process begins.
The Expected Value Model explained in full — EBITDA normalization, confidence multiples, and probability of close. How these three variables interact and why optimizing all three is what creates real outcomes.
The categories of risk that compress multiples, attract escrow clauses, and kill deals after LOI. Owner dependence, customer concentration, documentation gaps, and key-person exposure — what they are and how buyers price them.
The preparation window — what to do, when to do it, and what decisions are still open versus already fixed. How to use the time before a process begins to actually change what buyers see and price.
Who this is for
You're not ready to engage advisors yet but want to understand the landscape before that moment arrives.
Something appeared without warning. Before responding or engaging, understanding the context matters more than speed.
Before hiring a banker or starting a process, you want a clear conceptual foundation for how value and risk actually work.
Already included above
If you're ready for a buyer-calibrated assessment of your actual position — not just the conceptual framework — the Clarity Scan is the right next step. It includes the Library at no extra charge.
Most owners wish they'd understood these principles earlier. The Clarity Library exists so that understanding happens before it matters.
Get the Clarity Library — $395